“With the COVID-19 crisis impacting our communities in Pakistan and around the globe, we at Soorty feel that we need to explore every possibility not only to create beautiful and fashionable denim, as we do, but also to help protect our customers and the consumers”, adds Asad Soorty (Executive Director) at Soorty. “Archroma presented us with exactly what we were looking for, an entire system of ingredients and processes aiming to create durable and wearable protection for clothing that are comfortable to wear and gorgeous to look at.”
“Archroma is actively supporting manufacturers such as Soorty who are interested in exploring antimicrobial and barrier products in everyday articles and fashion products,” comments Mujtaba Rahim, CEO of Archroma Pakistan. “Yet, Soorty takes the challenge one step beyond by associating such hygiene & protection effects with coloration technologies that have a much lower impact on our planet’s water reserves. Doing so, they tremendously help us in our ambition to help create authentic and innovative denim with a soul, because it’s our nature!”
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