“Color can positively influence consumers’ perception of a Home or Personal Care product,” comments Dr. Gabriela Catanoiu, Global Technical Manager for Home and Personal Care colorants. “Perhaps highlighting a special property or effect of a particular ingredient inside a shampoo, liquid hand soap, or skin care mask. The latter is growing in popularity as more consumers seek comfort from self-indulgence during current uncertain times. Clariant Colorants can also help translating contemporary home deco colors into a hand soap or laundry detegents, or simply capturing the up-lifting cosmetic color trends for make up. Our updated range can help formulators safely and brilliantly color their liquid, powder, or paste products.”
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