Talking about the campaign, Mr Saurabh Agarwal, Director, Kamdhenu Paints said, “The valentine season is all about love and what better time to promote the social message of love and bridge the barriers of difference by reaching out to the needy, caring for the underprivileged and showing our appreciation to the wonderful citizens of this country. As we slowly emerge from the shadow of the pandemic, a lot many of us would have suffered some form of loss. This is the season for us to show some love and to uplift one another in these trying times.”