Martin Vlak, Managing Director of DSM’s Specialty Resins business said: “Increasingly we’re looking beyond our direct customers to the end-user application - and the people that use it. How do they respond to how a product looks and feels? What performance criteria are most important to them and how do we meet their growing desire for more sustainable and healthy coating solutions? This new website provides a flavor of how and why DSM is scratching beneath the surface of the coatings industry to deliver real value based on deeper insight.”