MUTTENZ, October 18, 2022 - Clariant introduces a much-needed surfactant boost to the All-in-One automatic dishwashing (ADW) segment as brands look to take their highly convenient tablets in a more environmentally-compatible direction. Launched today, vegetal-origin Genapol Complete is the first environmental label-compatible surfactant capable of achieving excellent rinse and very good overall drying performance, cleaner machines and CO₂ product footprint savings.
 

Genapol Complete is derived from coconut oil and is readily biodegradable. It successfully combines a unique set of benefits which will enable formulators and brand owners to achieve high-performing, highly differentiated future All-in-One formats, whether pursuing partial natural origin, compatibility with environmental labels, or lowering the carbon footprint of their final products.

The vegetal-based surfactant delivers excellent rinse performance and very good overall drying performance to formulations, at levels comparable to the current fossil-based surfactant market benchmark and exceeding renewable-based alternatives. At the same time, it stands out for its proven ability to minimize fatty residue deposits in the machine, tackling what is often a major issue when using this particular format.

The differentiation continues into sustainability performance. Genapol Complete targets an area of key consideration in formulating modern Home Care formats – CO₂ reduction in final products. The natural origin of Genapol Complete ensures a substantially lower carbon product footprint for final formulations than is possible with standard surfactants. It achieves CO₂ savings of 30% compared to the best in class benchmark, with no loss in rinse performance, thus providing brands with a significant differentiating advantage for their products.

Genapol Complete also offers higher flexibility for achieving environmental label-certified formulations as it has no aqua toxicity label and a lower Critical Dilution Volume (CDV). CDV is one of the main criteria in the evaluation of leading environmental labels. Genapol Complete has a CDV which is 60 times lower than standard surfactants and 3 times lower than the best-in-class benchmark. Clariant’s new surfactant therefore has better compatibility with EU Ecolabel, Nordic Swan, Blue Angel and Safer Choice, which sets it apart from benchmark vegetal and non-vegetal origin surfactants.

Clariant has awarded its EcoTain® label to Genapol Complete in recognition of the surfactant’s outstanding sustainability and performance benefits.