“Because rinse-off formulation ingredients will usually end up in waterways and oceans, providing readily biodegradable solutions to this cosmetics sector is an important focus of our product development,” comments Hermann Bach, Head of Strategic Marketing and Innovation, Clariant BU Industrial & Consumer Specialties. “This 95% natural origin, microplastic-free opacifier extends options for developing more environmentally-compatible Personal Care. By answering formulators’ needs on multiple fronts, it enables an easy switch from water-dispersible acrylate copolymers without compromising on visual appeal.”
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