“COVID-19 makes us feel more concerned than usual about staying strong and healthy”, says Devan CEO Sven Ghyselinck. “Scientists discovered SARS-CoV-2 in late 2019, but most of our immune systems had never heard of the virus. While we wait for a vaccine, we need to rely on our bodies to fight off the virus and build up our line of defence. A balanced immune system is crucial and depends on how healthy we are, both mentally and physically.”
“Vitamin C has roles in several aspects of immunity, including the growth and function of immune cells and antibody production”, says Adrian Gombart, professor of biochemistry and biophysics in the OSU College of Science and a principal investigator at the Linus Pauling Institute.
According to Business Unit Manager Marleen van der Auwera, there’s more: “Vitamin C is an antioxidant, meaning it protects skin cells from damaging free radicals caused by UV exposure. Vitamin E is an antioxidant as well, and may help protect your cells from damage. We also included ginger in the blend because it’s known for its anti-inflammatory properties.”
“We have also learned from the lockdown that consumers increasingly invest in Health & Wellness- related textile products”, Ghyselinck adds. “Brands who are into smart digital marketing, have shown that these products can generate successful and profitable business”.
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