Talking about the product launch, Mr. Pankaj Poddar, Group CEO, Cosmo Films Ltd. said, “Packaging slippage is one of the major issues of the FMCG industry. To address this issue and avoid wastage of food material, we have designed this film. The issue of slippage of layers over each other arises due to the lower value of coefficient of friction that results in non-uniform sealing area of the final pouch. Our new CPP film is designed with a higher coefficient of friction, which helps in achieving a uniform sealing area for the final pouch.”