“GlucoTain GEM is a robust yet precious innovation for advancing products in a more sustainable direction. It is literally pushing the bubble further on cleansing, opening up new possibilities for the industry to overcome usual difficulties in developing mild but concentrated or solid rinse-off formulations and still achieve conditioning, delightful sensory for skin and hair. This glucamide ticks important boxes on performance and environmental impact to ultimately support formulators and consumers in making responsible choices,” comments Hermann Bach, Global Head of Strategic Marketing and Innovation at Clariant.