Clariant set to take hair care

Clariant set to take hair care by storm with new Genadvance hair conditioning ingredients

01 Nov 2023

• Three new conditioning ingredients to revolutionize customized hair care
• Excellent conditioning performance overcomes conventional quats limitation, enables new formulation formats
• Address consumer preference for more environmentally-compatible ingredients

• Genadvance Repair does what its name promises, making damaged hair sleek, smooth and healthy again. It also prevents further damage much better than current damage-protecting ingredients. Genadvance Repair is probably the most weight efficient ingredient in its class, so very economic to use. Suitable applications include masks and treatments, shampoos and conditioners.
• Genadvance Life brings hair back to life. The conditioning ingredient is particularly effective on thin and limp hair, revitalizing it through volume and shine. It will not make hair frizzy, can be used in many hair care formats, especially in silicone-free products, and it is very eco-friendly. Ideal for shampoos and conditioners.
• Genadvance Hydra is a 100% naturally derived ingredient, EcoCert™ approved, and for hair’s everyday wear and tear. Coming from a family of natural moisturizers, it delivers a great after-feel on dry hair, making it feel moisturized and manageable. Because of its properties, it can be used at high levels, also in products for children. Genadvance Hydra is ideal for natural hair care products, shampoos and conditioners.