Muttenz, March 19, 2018 – Clariant, a world leader in specialty chemicals, today unveils its new “EcoTain in Personal Care” concept to support formulators in easily identifying ingredients that answer the general trend towards greater naturalness, eco-friendliness and social responsibility.
 
Clariant awards its EcoTain sustainable excellence label to products in its portfolio that provide sustainable benefits above market standard and therefore represent best-in-class solutions1.
 
For Personal Care formulations specifically, Clariant’s relevant EcoTain ingredients are closely connected to the demands from beauty consumers for smart and eco-friendly ingredients, conscious consumption and sustainable production. The product package provides a clear overview of related aspects, such as vegetal origin and a high renewable content (RCI), convenient formulation, use of responsibly-sourced palm based materials with RSPO mass balance certification and data transparency, compatibility with eco-labels, as well as low carbon and water footprint, or reduced waste.
 
Clariant’s liquid pearlizing concentrate Perlogen® SF 3000, for example, is awarded the EcoTain label for its best-in-class material efficiency. It is produced with a patented low-energy continuous blending process. Furthermore, its unique particle size distribution enables an efficiency increase of 30 percent in shampoo formulations without compromising performance.
 
Actives, care ingredients, emulsifiers/solubilizers, hair care, preservatives and surfactants are among the current 32 EcoTain-labeled ingredients for Personal Care applications.
 
1 To achieve this understanding the company follows an intensive screening program for every product based on 36 criteria that look at all 3 dimensions of sustainability: People, Planet and Performance. This Portfolio Value Program (PVP) was developed by Clariant together with a NGO, customers and other external stakeholders. It is used company-wide to evaluate the sustainability of a product across its entire life cycle, also in relation to benchmark products, with only “best-in-class” products achieving EcoTain status.  

Martina Beitke, Clariant’s Sustainability Manager, comments: “Today, customers expect innovative products and solutions to meet the requirements of sustainability and efficiency. Our product assessment helps our customers in Personal Care to understand how to achieve internal targets, for example, by using products which need a lower dose, are natural or plant-based, or which save energy due to their multifunctionality or easy handling. We are pleased to present the industry with a comprehensive portfolio of solutions and clear and concise information to support sustainable formulations.”

Clariant will launch EcoTain in Personal Care at the Personal Care and Homecare Ingredients (PCHi) exhibition Booth No.1C43 in the Shanghai World Expo and Convention Center on March 19- 21, 2018. Martina Beitke will present “EcoTain in Personal Care” on March 19th 10:30-11.30, NTS B.