“BeautyForward is always about understanding and addressing needs in personal care. There is evident increasing consumer preference for natural, specifically plant-based ingredients, as well as a growing expectation for brands to understand and communicate on naturality with transparency. Our calculator equips them to do this, by providing the necessary personal care ingredient data in an intuitive, digital format. We’re proud to support the creation of more sustainable personal care products,” comments Hermann Bach, Global Head of Strategic Marketing and Innovation at Clariant.
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