BASFs Colors and Effects Brand and the Pantone Color Institute Complete Color of the Year 2019 Conference World Tour

01 Nov 2023

• Joint BASF and Pantone presentations in multiple regions highlighting Pantone® Color of the Year 2019 Living Coral in plastics designs
• On March 28 the world tour will be completed at the Society of Plastics and Engineers European Additives and Color Conference in Frankfurt, Germany
• The campaign “Performance beyond dazzling impressions” includes colors and effects that perform safely, reliably, and brilliantly

“The Pantone Color of the Year is a color that can communicate the color message that best reflects what is happening in our global culture at a specific moment in time, a color that we see crossing all areas of design and serves as an expression of a mood or attitude,” said Carola Seybold. “Through these conferences in partnership with BASF, we seek to highlight how color appeals to and influences consumer behaviors and the importance of color choices in design.”
 

“Our shade collection brings Pantone Living Coral to life with pigments that perform safely, reliably and brilliantly,” said Marc Dumont. “Inspired by a globally recognized color and meeting global industry requirements, our collaborative campaign ‘Performance beyond dazzling impressions’ has been well received in each region.” Earlier this year, the collaborative campaign was presented at AMI Thermoplastic Concentrates on January 30 in Coral Springs, USA, and at the AMI Masterbatch Conference on March 14 in Bangkok, Thailand.