“The Pantone Color of the Year is a color that can communicate the color message that best reflects what is happening in our global culture at a specific moment in time, a color that we see crossing all areas of design and serves as an expression of a mood or attitude,” said Carola Seybold. “Through these conferences in partnership with BASF, we seek to highlight how color appeals to and influences consumer behaviors and the importance of color choices in design.”
“Our shade collection brings Pantone Living Coral to life with pigments that perform safely, reliably and brilliantly,” said Marc Dumont. “Inspired by a globally recognized color and meeting global industry requirements, our collaborative campaign ‘Performance beyond dazzling impressions’ has been well received in each region.” Earlier this year, the collaborative campaign was presented at AMI Thermoplastic Concentrates on January 30 in Coral Springs, USA, and at the AMI Masterbatch Conference on March 14 in Bangkok, Thailand.
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