“We wanted to give workers a new experience. A safety shoe that is just as comfortable and appealing as their favorite athletic shoes, but provides the energy return needed to keep them going during the workday,” said Bert Spiller, Vice President Product Creation at Timberland PRO. “We needed help to make that happen and BASF was the right partner for the job.”
“BASF has over 40 years of experience in the footwear materials segment and this collaboration with Timberland PRO shows how important chemistry and design are in driving the future of safety shoe performance,” said Mark Zhu, Market Segment Manager for Footwear, Sports and Leisure, BASF Performance Materials.