“We aim to help brands, companies and manufacturers discover new possibilities through hands-on exploration in an inspiring environment,” said Andy Postlethwaite, Senior Vice President, Performance Materials Asia Pacific, BASF. “We will offer a wide range of resources in unique collaborative spaces, to empower designers, engineers and developers to create new products using BASF’s innovative material solutions, and support the emerging design requirements of the market.”
“Designers not only give a product its shape, surface, color, haptics and ergonomics, they also decideon the materials to be used at anearly stage ofproduct development. With the Creation Center, we empower designers, engineers and developersto explore the full potential of BASF’shigh-performance materials, inspiring them to createthe products of the future,” said Alexandre Dreyer, Leader Creation Center, Asia Pacific, BASF.
Krishnamohan Narayan, Managing Director, BASF India Limited and Head, South Asia, said, “Increasing consumer demand in the automotive, footwear, furniture and consumer durables industriestriggers immense opportunities for innovation. The Creation Center will be a great platform to explore new ideas and future trends together with designers, engineers, developers and customers, therebydeveloping innovative solutions to meet the growing market needs. Further, our global network of Creation Centers at Shanghai, Tokyo and Germany will enable customers to access world-class technologies that promotebetter collaboration for mutual success.”
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