"We are very excited to become an active contributor and partner of House of Denim," comments Miguel Sanchez, Head Global Business Development Denim & Casual Wear, at Archroma. "House of Denim and Archroma share the same vision that we can allow denim brands and manufacturers to create denim with a soul: Beautiful, innovative and resource-preserving collections – for denim beyond denim."
"Collaborations with recognized industry experts, such as Archroma, are crucial if we want to make a real contribution towards making the denim industry cleaner, dryer and smarter," comments Harm Magis, of House of Denim. "Archroma will bring House of Denim’s participants and designers invaluable expertise on how to create denim excellence with a conscience."