Thriving beginnings for color atlas by Archroma with 5 strategic partnerships with trend experts forecasters and influencers

03 Jan 2018

Reinach, Switzerland, 6 December 2017 - Archroma, a global leader in color and specialty chemicals known for pioneering custom color engineering in textile and fashion, celebrates thriving beginnings for its Color Atlas color library system.

In the less than 2 years since the launch of its Color Atlas, Archroma has formed several strategic partnerships with some of the best known international trend forecasters, influencers and educators in today’s fashion and home décor space. Formed to leverage the strengths of color creativity, the company’s corporate partners include Design Seeds, Worth Global Style Network (WGSN), Fashion Snoops, MintModa, and the world renowned Fashion Institute of Technology (FIT). Each is now featuring Archroma palettes in their trend forecasts and educational curriculum.

Archroma products are utilized for pretreatment, dyeing, printing and finishing of textiles, while the Color Atlas by Archroma^®is a leading color reference for design professionals, boasting over 4,000 colors. MintModa, WGSN, Fashion Snoops and Design Seeds offer the latest information on color trends, consumer behavior and commercial reporting to creative industries, such as fashion, design, marketing and retail. Featuring specific colors and hues is vital to their design-based forecasts.

“Color is at the forefront of any creative design project” said Brad McClanahan, Global Head of Service Businesses for Archroma’s Brand and Performance Textile Specialties business. “A strategic selection of color palettes is vital to show what is trending in the design world, and the precise nature of these organizations effortlessly align with our color selection and communication technologies.”

“Our relationship with each of these organizations is an important part of our mission to support the entire textile and apparel supply chain.” added Chris Hipps, Global Director for Archroma Color Management. “Archroma’s technologies help connect the dots between a designer’s inspiration for their color palettes to the point where they’re communicating that color to production factories all over the world.”

The Archroma Color Center at the Fashion Institute of Technology (FIT), featuring the Color Atlas by Archroma®. (Photo: Archroma)

Color Atlas by Archroma®, a library of 4,320 color swatches, in six volumes. (Photo: Archroma)

featured More

From Waste to Resource The Evolution of Recycling Techniques in a Circular Economy

20 Nov 2024

Plastic waste management remains a great concern across the globe, there are millions of tons of waste accumulated annually and the conventional recycling methods don’t suffice. There are plenty of challenges in the segment such as mixed plastic streams, contamination, and limited recyclability of certain materials. Therefore, the demand for innovative techniques has emerged to overcome these barriers. Some cutting-edge solutions such as molecular recycling, enzymatic processes, and advanced sor Read More

Green hydrogen revolution and innovative pathways Exploring India s INR 200 crore green hydrogen initiative

15 Nov 2024

India has taken a bold step forward with the ambitious National Green Hydrogen Mission and this transformative initiative launched by the Ministry of New and Renewable Energy(MNRE). The announcements about the pilot projects sound very ambitious and enriching, and they are expected to redefine the way energy is produced, consumed and emphasize local resource utilization and reduce infrastructure dependency. These initiatives are considered and seen as a cornerstone of the country’s clean energy Read More

From Low-Margin to High-Value Transforming India s Chemical Industry through lessons from China s global leadership in chemicals

14 Nov 2024

Indian chemical sector stands at a crossroads. The rapidly expanding economy and global demand for specialized, high-valued chemicals are creating a unique opportunity to reshape the sector for the future. India should move beyond traditional, low-margin chemical production to become a global leader in innovation and sustainability. However, the country can take valuable lessons from China’s recent transformation, showcasing the impact of strategic investments in high-tech manufacturing, digital Read More

Exciting news in Green chemistry Mitsubishi chemical s BENEBiOL now stronger and greener with new biobased grades

11 Nov 2024

Companies are paving the way for sustainable innovation in the manufacturing of polyurethane resins. In that context, Mitsubishi has pioneered creating sustainable materials for polyurethane resins. While the previous grades were already catering the applications in the industries that required enhanced durability such as wind energy, that employed coatings to protect wind turbine blades, the new HSS and NLDS grades with over 80% biobased content with excellent properties have created a boom in Read More

International Conference and Exhibition - Exploring India s Dollar 15 Billion Investment Surge in Syngas and Nitrogen Projects

08 Nov 2024

The Nitrogen and Syngas industries are witnessing substantial change and innovation. The industry is driven by evolving energy standards, the push for sustainability and impressive advancements in technologies. Considering the significance of the context, the international nitrogen + syngas conference has become an essential meeting, as it fulfils the satiety of industry professionals craving insights about the industry and offers them a unique platform for knowledge exchange, networking and exp Read More

New Era in Electronics Tosoh s GaN Sputtering Target Could Fuel India s 5G and Data Center Expansion

07 Nov 2024

Think of data centres, electric vehicles, and consumer electronics. What do they hold in common? They are all dependent on GaN. Industries are striving to reduce energy consumption and becoming more critical towards efficient power conversion and loss. What can be done better here? This has been a point of debate ever since the industries are witnessing growth in diversified applications and demand for more efficient and smaller electronic devices. In this article, we have proudly shared and exp Read More