BeautyCraft Boosters - Skincare Collection

BeautyCraft Boosters - Cleansing Collection.

Clariant unveils BeautyCraft Boosters for personalizing personal care

19 Mar 2022

• Transform beauty products in your hand simply & easily
• Skincare and Cleansing collections for the ultimate tailoring: one minute a face cleanser, the next an anti-frizz hair shampoo
• Featuring innovative, effective, and mild formulations to support beauty claims

“Not every day is the same when it comes to a person’s skin or hair care needs. Our BeautyCraft Booster collections let brands put the consumer in the driving seat of their personal care regimen, giving the individual hands-on control over what’s important at a particular time. Simply by adding a few drops of a specific booster to a base moisturizer or cleanser that product will transform into a much-needed exfoliating scrub, a mattifying lotion, or even an anti-frizz rinse-off hair shampoo. So simple yet so effective, the possibilities for personalization are endless,” says Tori Dunn, Applications Chemist at Clariant and the formulator behind these boosters.

• The Cleansing Collection: Transform this every-day “not your basic cleanser” into a fun marshmallow-like detoxifying wash, a gentle facial scrub, a potent anti-frizz hair shampoo, or a perfectly pH balanced gel to oil intimate cleanser.
• The Skincare Collection: Transform a daily hydrating gel serum into a skin energizing morning moisturizer, a mattifying face lotion, an illuminating primer base, or a pollution protecting face and neck milk.