Press Release
“With decades of denim innovation, Artistic Milliners continues to push the envelope to lower the environmental impact of clothing for brands and consumers,” Omer Ahmed, Managing Director, Artistic Milliners, said. “We are enthusiastic about promoting the DIRESUL® EVOLUTION BLACK technology with our partner Archroma as a way to help our industry move towards more eco forward denim production that nurtures people and the planet.”
“Archroma is proud to work with market leaders like Artistic Milliners to prove that denim production can have minimal environmental impact and economically viable while creating value for brands through collections that consumers crave,” Umberto De Vita, Director, Denim Market Segment, Archroma Textile Effects, added. “DIRESUL® EVOLUTION BLACK is just the latest in a long series of Archroma-driven innovations that enhance people’s lives and respect the planet.”
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